Our Story

At JayCharms, every piece carries more than style — it carries a story of love, resilience, and kindness.

JayCharms was created in honor of my son, Jay, a bright and selfless soul whose life continues to inspire me every day. After his passing, I was determined to transform my grief into something meaningful — something that could keep his light alive while spreading kindness to others.

Jewelry became that outlet. Each charm and bracelet is more than an accessory — it’s a little reminder that love, hope, and kindness are never lost. By wearing and sharing JayCharms, you carry a piece of that light with you.

✨ Why We Give Back

To honor Jay’s generous spirit, 50% of proceeds are donated to charity. Every purchase not only adds beauty to your life, but also makes an impact in someone else’s.

✨ Our Promise

• Meaningful, high-quality jewelry you’ll love to wear.
• Designs that inspire connection and conversation.
• A mission rooted in kindness and legacy.

JayCharms isn’t just a jewelry brand. It’s a movement to carry kindness with every charm. And we’re so honored to have you be part of this story.